Custom insights.

Our custom research and insights answer your biggest questions and support your business goals.

We tailor the use of qualitative and quantitative techniques for your project, whether to assess your market opportunity, develop your positioning and prepare your brand for launch, or track and optimize in-market performance. Through a full suite of methodologies, innovative research design, therapeutic and market expertise, advanced analytics, and data visualization, our research and insights deliver trusted, strategic direction to your company.

We promise:

• Senior level involvement: Our large, senior team of Directors and Associate Directors are involved at every stage of the project.
• Therapy area experts: A deep knowledge of therapeutic areas, especially those in areas of high growth such as oncology, rare diseases, vaccines, immunology, virology and neurology
• Dedicated centers of expertise: We have experts in the fields of behavioural science, ethnography and advanced analytics as well as geographic and market experts in medtech, digital health, market access and emerging markets
• High quality research: Our outputs answer the key business questions with a clear, direct recommendation, supported by the research evidence.
• A creative and innovative approach: We offer custom approaches, both traditional and emerging, not branded solutions, so our research design is always creative and fresh.

Find out more about how we can support you across the whole product lifecycle and through healthcare’s digital transformation, using our wide range of market research methodologies and approaches.