Agility happens when there is fluid and effective collaboration between researcher and client. It is an outcome of shared learning and iteration. Agile research is nimble; it does more with less, utilizing existing knowledge, minimizing waste and focusing on answering the key business question. It delivers insights in a way that maximizes utility. Consequently, speed is a result of agile research rather than the starting point. Based on our expertise and experience, we have put together a guide on how to conduct effective agile research.
What’s inside the guide?
- Our interpretation of agile
- Qualitative agile research
- Quantitative agile research
- How to succeed
- Case studies
Download the guide.
Other insights.
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