Helping you navigate the commercial landscape.
Early in the product lifecycle, it’s important to be able to confidently determine the size and potential opportunity for an asset, as well as identify potential challenges in bringing it to launch.
We’ve got you covered. Early Commercial is a Center of Expertise within Research Partnership. Our international teams of researchers and consultants can give you the insights you need to bring to light the white space available in the market.
We’ll identify unmet needs, drivers and barriers to adoption, establish the level and nature of the environment and competition, and help you understand the size and structure of the market, as well as potential new areas of expansion. We have significant depth of therapy area knowledge, and are experts in global markets, with a dedicated team of emerging market specialists. Our innovative methods and behavioral science focus will deliver deeper insights and give you the moments of truth to unlock untapped opportunities for growth.
With patients a key stakeholder and understanding patient needs a key means of differentiating your brand in a crowded marketplace, understanding the patient journey and how to improve is critical. We can help you identify unmet patient needs, size and profile the potential patient population and help you develop an effective clinical trial with better patient engagement and protocol adherence.
These are exciting times in the world of healthcare. We are experiencing incredible breakthroughs in the development of novel therapies – personalized medicines, cell and gene therapies, therapeutic vaccines and the like. We are working with many clients, both biotech and pharma, developing their assets in these areas and can support with the early commercialization challenges of these therapies.
We can help you understand the future landscape for your market, including advances in digital health technologies and how to leverage them, potential launches and the shape of competition, as well as changing patient and physician behaviours and preferences.
With our team of experts in market access research amongst payers and KOLs, we can help you understand any access and reimbursement challenges and give you the insights to develop successful value-based positioning and optimal price points for your asset.
Our quantitative and data modelling specialists can help give you an early read on the likely demand for your product, using a range of advanced analytics tools and integrated data science expertise. We can also help you with commercial go or no-go decisions and analyze your portfolio to give you insights for optimizing your positioning in the marketplace.
To find out more about our early commercial capabilities, please contact us.